Change Lingerie

Investment Date: June, 2013
Sector: Specialty Apparel

Change of Scandinavia, headquartered in Farum (Denmark) is the market leader in the speciality lingerie segment in the Nordic countries. The Company benefits from a vertically integrated value chain and distributes its products mainly via a network of over 160 mono-brand stores in Europe, North America and the Far East as well as through a growing online presence. Change’s differentiation is driven by its focus on comfort, value for money, in-store service and a large produce offering with over 100 custom sizes. Change enjoys a loyal customer base with over one million members in its loyalty scheme (Club Change) with over 10,000 new joiners each month.