Metric Capital Partners announces the investment in Hibu Connect

LONDON, 6 May 2017: Metric Capital Partners (“MCP” or “Metric”), the European private capital group, has announced today the investment by funds it advises (the “Fund”) in Hibu Connect S.A.U. (“Hibu Connect” or the “Company”).

Hibu Connect is the leading provider of marketing and advertising solutions for SMEs in Spain. Over the past several years, the Company has been expanding and enhancing its digital services offering to address the evolving needs of SMEs in the increasingly digital world.

Following the transaction, in which Hibu Connect has been carved out from UK-headquartered Hibu Group, the Fund has obtained the controlling shareholding of the Company. The Fund’s value creation plan will focus on accelerating the Company’s digital transformation and expanding its leadership position as the go-to integrated marketing solutions partner for the Spanish SMEs.

The Fund has partnered with Evolvere Capital (“Evolvere”), an investment firm with operational expertise focused on growth investments in Spain and other Spanish speaking countries. Evolvere brings relevant experience in the sector, having separately acquired Hibu Group’s Latin American assets and combined them with Grupo Publicar to create Latin America’s largest digital marketing services player.

Commenting on the transaction, John Sinik, Managing Partner of MCP, said: “We look forward to supporting Hibu Connect in the next stage of its digital services evolution. The addressable market in Spain is large and still underserved, with significant growth potential. Hibu Connect is strongly positioned to capture this opportunity by leveraging on the Company’s long-established platform and unique access to the market. This is Metric’s fourth transaction in Spain, a market where we continue to operate actively across sectors. MCP’s structuring flexibility and ability to deliver a credible capital solution to Hibu Group has been a key factor to complete the transaction”.

Ignacio Arrieta Reborio, Managing Partner of Evolvere, added: “Over the last few years, Evolvere has been focusing on this sector and the opportunities offered by the growing need by SMEs of a trusted, fully integrated digital marketing partner. Our successful experience in Latin America provides readily transferable know-how to the Spanish market and the Company”.

MCP is an independent private capital group that invests in European medium-sized firms by providing debt and equity solutions to support the execution of strategic transactions including MBOs, MBIs, growth/development capital, refinancing and rescue financing.


For further information please contact:

John Sinik, Managing Partner, Metric Capital Partners, Tel: +44 203 540 1558