Investment Date: October, 2015
Sector: Business Services


Avidity is a market leading sales & marketing service provider including Field Marketing, Digital & Data Analytics, Revenue Management, Product Innovation and Development, Experiential Marketing and Sales Consultancy services. They operate out of the UK & Ireland but their reach extends to Europe and beyond via a partnership with Sales Service International (SSI). The company was established in 1898 by the McCurrach family, forebears of the current shareholders the McNicol family whom Metric has partnered with in the transaction. Their reputation for high ROI, market expertise, strategic partnerships and strong retail relationships sees them working with a large roster of brands of all sizes, creating innovative and award-winning sales and marketing campaigns. It is their commitment to these ideals that drives them towards excellence in the sales and marketing industry across a broad range of channels including FMCG, Technology, Financial Services and Health and Beauty.